TRIBE is a self-serve marketplace that connects brands with influencers to generate word-of-mouth marketing and branded content at scale, speed, and a fraction of the cost. The platform has turned traditional Influencer Marketing on its head, by delivering a library of user-generated content upfront, created to a brand's specifications.
The tech company was founded in Australia in 2015 by Jules Lundand has since expanded into the U.K. (2017) and the U.S. (2019), raising $18 million along the way. TRIBE has connected brands like Amazon, American Express, Facebook, Mars, Procter & Gamble, and Diageo with 53,000 influencers, to create over 650,000 pieces of branded content across 10,000 campaigns.
Whilst working in Financial Services, Emily discovered blogging as a creative outlet and started to recognise the opportunity for brands and influencers to collaborate on UGC and authentic WOM at scale. 4 years ago she turned her passion into her career and entered the influencer marketing industry in its very early stages. In 2017, with the launch of TRIBE UK, Emily joined the team to lead partnerships with brands & agencies and has worked with hundreds of brands including Diageo, PepsiCo, Jaguar Land Rover, LEGO and many more. She now takes her experience to spearhead TRIBE's US launch, where she's leading partnerships with the likes of Unilever, P&G, Bacardi, WPP, IPG & many more.