Hear from Andy Crestodina, Co-Founder and Strategic Director of Orbit Media
Conference speaker and digital strategist Andy Crestodina wants you to have fun with your content marketing campaign. He loves creating and designing digital content that engages viewers all over the world.
As a co-founder and the Strategic Director of Orbit Media Studios, an award-winning Web design firm, Crestodina is known for developing engaging digital content that brings people together. His firm knows how to convert visitors into paying customers and subscribers, and he’s here to help you do the same for your business or digital media campaign.
Content production is the biggest challenge for 44% of marketers.
From content development and promotion to the latest marketing tactics, Crestodina has the knowledge and experience to help you reach your target audience.
Learn more about one of the best Web design and content marketers in the business, Andy Crestodina.
Finding the Chemistry in Your Content
With almost 20 years of experience, Andy Crestodina has advised over a thousand businesses when it comes to digital marketing and content creation. His book Content Chemistry: The Illustrated Handbook for Content Marketing has become a staple of the industry. It’s currently in its fifth edition, providing useful tips to aspiring marketers and startups looking to make waves in their respective industries. It includes conversations with thousands of companies across a diverse range of industries.
Regardless of what you’re looking to achieve with your content marketing campaign, this book is a must-read. Crestodina goes over virtually every aspect of content marketing, including how to differentiate your content from that of your competitors, how to generate buzz and organic interest online, and focusing on your readers’ specific needs.
Whether you prefer blog posts, videos, or formal webinars, you can learn how to target certain kinds of consumers with your digital content, so your subscribers and followers will be more likely to purchase your company’s products and services.
Crestodina also shows you why it’s important to create content with inherent value. It’s not about promoting your products and services; it’s about solving your readers’ problems. This instills trust in your target audience, which boosts engagement and brand loyalty.
To make sure your content is on point and serving the needs of your target audience, collect feedback from your readers and talk to your customers about their everyday needs and concerns.
Crestodina is also here to help you improve your content workflow. 60% of marketers find it difficult to produce content consistently. He talks about creating a sustainable content workflow, so you never have to worry about hitting a creative dead-end or not having anything to post.
Ethical Content Marketing
Andy Crestodina is also an advocate for ethical content marketing. He wants other businesses and marketers to focus on creating change in their respective industries instead of simply promoting their products and services.
71% of buyers and readers say they are turned off by content that seems like a sales pitch.
Viewers and consumers will be more likely to engage with your content if they agree with the overall narrative or message behind it.
Every company has a unique story. To stand out amid the crowd, your brand needs to stand for something. Whether it’s protecting the environment or promoting consumer advocacy, readers will be more likely to follow your brand on social media or subscribe to your blog or YouTube channel if they can relate to your company’s vision.
Investing in ethical content marketing is about promoting your company’s mission statement and educating readers on why this issue deserves their attention.
Take your content strategy to the next level and learn from the person that wrote the book on content marketing. Attend a digital marketing conference with speaker Andy Crestodina today to find out how content marketing is changing and what it takes to run an effective campaign in today’s hectic digital world.
