Social Media News Articles and How These Platforms Are Changing
Every quarter, the marketing industry looks at the latest social media news articles to see how these platforms continue to change and evolve over time. Social media can still feel like the Wild West as marketers everywhere look for ways to cash in on new advertising opportunities and reach billions of global users.
2019 Q1 proved to be an eventful three months for some of social media’s largest platforms, including Twitter, Facebook and Instagram. Learn more about what’s new with these platforms.
Social Media Advertising Remains Stronger Than Ever
Social media advertising continues to charge full steam ahead as more marketers take advantage of these platforms. In fact, social media advertising spend in the U.S. is expected to reach $18.4 billion in 2019, marking an all-time high.
Despite these gains, many digital marketers are still having a hard time measuring the ROI of their social media ad campaigns.
Facebook Focusing on Privacy
After several high-profile scandals related to user privacy, Facebook is turning over a new leaf. The social media giant announced earlier this year that it’s putting more focus on user privacy, especially as it gears up to offer an in-app checkout feature. Facebook wants to show its users that it is a safe and secure user-focused platform that protects sensitive information.
The platform is giving users more control over the ads they see, which means you need to invest in ads and content that appeal to users, instead of just bullying them into buying your products and services.
As a marketer, focus on ads that contribute to the user experience, whether the message is informative, helpful, or entertaining.
Instagram, Meet Ecommerce
Instagram and its parent company Facebook are both getting into the ecommerce business. Facebook recently launched Marketplace where users can buy products right on the app. Instagram also started letting business profiles tag products in their organic posts. The app has also unveiled a beta checkout feature that would allow users to buy products on the app.
We should see more ecommerce companies advertising on these apps in the years to come. Again, great content marketing and effective organic posts will help you set your ecommerce store apart from this growing competition.
Twitter Leveraging Monetizable Daily Active Users
After years of being seen as largely unprofitable, Twitter is stepping up its advertising game. The company is doing away with monthly active users and replacing this key statistic with monetizable daily active users, or those that use the website or app on any given day and can be shown ads.
This will help marketers make more informed decisions when choosing whether to advertise on Twitter. With 126 million daily active users, Twitter could become the next social media marketing hotspot, so it might be time to start incorporating this app into your ad spend.
These stories should inform your social media marketing strategy going forward. Keep up with the latest social media news articles and attend a digital summit to make sure you’re using these channels effectively.
