Follow These Social Media Influencers to Keep Up with the Latest Marketing News

When it comes to digital marketing, there are so many blogs, e-books, and podcasts to listen to that you might find yourself spending more time learning about marketing than actually bringing your brand to life. That’s why we’ve come up with a list of 10 digital marketing influencers to help you make sense of all this breaking news and information.

Depending on what you’re trying to achieve with your marketing campaign, these marketing savants are full of useful information and actionable advice to help you grow your brand. From social media to content marketing, learn from the best of the best and start following these influencers on Twitter.

  1.     Rebekah Radice @RebekahRadice

As an author, international speaker, and entrepreneur, Rebekah Radice is here to level the playing field for digital marketers. With a range of marketing platforms and companies under her belt, Radice is on a mission to figure out why some businesses are more successful than others when it comes to outreach and communication. She analyzes the latest digital marketing tactics on Twitter and in her book, “Social Media Mastery: A Comprehensive Guide to Strategic Growth,” helping fellow business owners make sense of the growing digital landscape.

When Radice was first starting out as an entrepreneur nearly 15 years ago, she wanted to learn how to best reach her target audience without spending a lot of money or resorting to overly spammy messages and insincere posts on social media. Today, she’s known as a master of social media marketing, helping business owners leverage the most effective outreach strategies such education, effective social listening, passion and empathy.

She’s the founder of Rebekah Radice Media and RadiantLA, two training and development companies that work with growth driven leaders to build comprehensive marketing systems. She also created “The Authority Matrix,” a personal branding platform that’s used by Fortune 500 executives to increase employee influence and advocacy. Follow her on Twitter for the latest social media marketing tips.

  1.     Jenn Herman @jenns_trends

Known as the world’s forefront blogger on Instagram marketing, Jenn Herman unpacks all the latest social media marketing tips and tricks on her blog and on Twitter. Instagram is the fastest growing social media platform, especially among Millennials and Generation Y consumers. If you’re looking to transform your Instagram account and make use of the latest social media marketing strategies, she’s here to guide you through every twist and turn.

Herman understands that details matter when it comes to social media marketing. Her blog explores simple, but vastly important topics such as, “How to Optimize Your New, Cut-Off Instagram Bio,” and why you should stop deleting your Instagram hashtags. Small business owners and digital marketers can make all kinds of mistakes when setting up their accounts and promoting content on social media, but Herman is here to dispel these marketing faux pas.

She has a friendly, open, DIY personality that resonates with all kinds of business owners. With retail, hospitality, and IT experience, she knows how to help her clients achieve great heights in the world of digital marketing. Subscribe to her award-winning blog or follow her on Twitter for actionable social media marketing advice.

  1.     Peg Fitzpatrick @PegFitzpatrick

A master of all things social and visual, Peg Fitzpatrick specializes in a range of digital marketing platforms and techniques, including Pinterest, Instagram, and DIY graphic design. Social media and digital marketing rely heavily on visual content, and Fitzpatrick believes having great imagery is the key to implementing a successful marketing strategy.

She teaches small business owners how to leverage these platforms by creating unique, inspirational imagery that grabs the viewer’s attention, helping business owners make the right impression on their target audiences. Her book, “The Art of Social Media,” is a best-seller for its honest, behind-the-scenes look at how some of the world’s biggest brands found success on social media. She’s spearheaded successful campaigns for brands such as Motorola, Audi, Canva, Google, and Virgin as well as having been a brand ambassador for Kimpton Hotels, Adobe and Nestle. She regularly blogs and tweets about her day-to-day experiences as a social media marketer. Follow her account to learn more.

  1.     Brian Solis @briansolis

As a digital analyst, anthropologist, and futurist, Brian Solis is looking at the bigger picture. Instead of keying into the latest social media and marketing tactics, he explores how these new technologies affect the world of business and our everyday lives. From business to marketing and culture, he studies these trends on a large scale, attracting the attention of Fortune 500 companies, entrepreneurs, celebrities and everyday people.

He’s a principal digital analyst at Altimeter Group, a Prophet company that helps business leaders leverage disruptive technologies by taking a holistic, yet pragmatic approach. He’s also an award-winning author and blogger, and is consistently ranked as one of the top keynote speakers at events around the world. If you can’t attend one of his events in person, follow him on Twitter for more information on how technology is changing consumer behavior and the nature of business as we know it.

  1.     Gary Vaynerchuk @garyvee

As a serial entrepreneur and five-time New York Times best-selling author, Gary Vaynerchuk, or Gary Vee, has made a name for himself by capitalizing on the latest business trends before they went mainstream. He was an early investor in the internet, including some of the biggest companies in the world such as Facebook, Twitter, Tumblr, Venmo, and Uber. When he was just starting out, he transformed his father’s liquor store into a wine e-commerce behemoth with $3-60MM is sales over a five-year period.

Today, he’s the chairman of VaynerX and the active CEO of VaynerMedia, a full-service advertising company with four locations and Fortune 100 clients. His company has become such a success thanks to his digital prowess when it comes to digital marketing and original content. He values content, original ideas, and employee retention more than profit, helping him carve out a relatable, sincere niche in the world of business. Follow and reach out to him on Twitter to learn more about his story, all things wine, and how he’s rewriting the rules of content marketing.

  1.     Mari Smith @MariSmith

Known as one of the world’s leading social media thought leaders and the Queen of Facebook, Mari Smith wants to help you achieve social media greatness. As a keynote speaker, corporate consultant, brand ambassador and social media juggernaut, Smith has spearheaded multiple social media marketing strategies that are designed to convert customers and establish influence. From webinars to video and custom social audiences, her step-by-step guides and online training platforms will help you take your social media campaign to the next level.

Forbes has named her one of the best social media influencers three years in a row for her venerable insight and engaging lectures. She’s also the author of “The New Relationship Marketing” and coauthor of “Facebook Marketing: An Hour A Day,” two books that will walk you through the dos and don’ts of social media marketing. Her message is clear, with a little persistence and authenticity, anyone can create a truly social business. Follow her on Twitter or subscribe to her blog for more news and insight.

  1.     Jon Loomer @jonloomer

Jon Loomer describes himself as an accidental marketer with a penchant for Facebook ads. His Twitter account, website and blog are full of useful information on how to master this growing marketing platform, including how to make the most of your social media ads budget. He’s known for helping businesses of all sizes make use of Facebook’s many different promotional tools, including webinars, video marketing, Facebook Live, pixel events, and much more. If you’re simply running ads on Facebook, there are so many cost-effective ways to utilize this platform.

On his website you’ll find what’s known as the Power Hitters Club, two private online communities for Facebook advertisers that are looking to hone their skills and connect with like-minded professionals. He’s a family man with a love for baseball that values honesty and authenticity. He’s here to help you find success so you can build the life you want. He’s an open book, so feel free to send him a message on Twitter or his platform of choice, Facebook.

  1.     Kim Garst @kimgarst

As a world-renowned digital marketer, Kim Garst is helping “ordinary people discover their unique possibilities so they can build extraordinary businesses that help them live the life of their dreams.” With her blog, keynote speeches, and strong following on social media, she’s teaching business owners how to carve out their own niche on social media with thoughtful, engaging posts tailored to their target audiences. She encourages her followers and listeners to dig deep and tell their own personal stories, instead of blasting out phony, overly promotional content.

Born and raised in the south, she’s known for her playful, authentic online personality, breaking down complex marketing topics in terms you can understand. She’s doled out marketing advice to some of the world’s top brands, including Microsoft, IBM, and Mastercard. She’s also a master of ThriveCart, an ecommerce shopping cart platform for e-commerce owners, and a respected author with lots of useful information for writers. Subscribe to her blog, download her social media topic kit, or say hi on Twitter to learn more.

  1.     Jay Baer @jaybaer

With 26 years of marketing experience, Jay Baer helps brands large and small create campaigns that get their customers talking. He helps his clients, including 36 of the Fortune 500, generate buzz in their respective industries by giving their customers a differentiated experience. He’s worked with some of the biggest brands under the sun such as Mayo Clinic, American Express, IBM, Cisco, Hilton, and even the United Nations.

In today’s ultra-competitive digital landscape, Baer understands that word-of-mouth marketing is the most effective and affordable marketing strategy. He encourages his clients and business owners everywhere to come up with unique strategies that cut through the noise of digital marketing. His book, “Talk Triggers,” offers a complete guide on creating and converting customers with word-of-mouth marketing. His motto is, “The best way to grow ANY business is for your customers to grow it for you.”

Find him on Twitter or subscribe to his blog or podcast for more word-of-mouth marketing tips.

  1.   Amy Porterfield @AmyPorterfield

With a range of digital marketing initiatives under her belt, Amy Porterfield specializes in a range of techniques and strategies, including email list building, and creating online training courses and other online strategies to help you monetize your marketing efforts. She’s coached thousands of business owners over the course of her career, giving them the tools they need to differentiate themselves from their competitors and educate their target audiences.

She used to be an overworked “yes girl” desperately looking for approval, but today’s she’s found the confidence and insight to become one of the world’s most influential digital marketing gurus. She focuses on educating audiences and teaching businesses owners to create valuable content for their followers and customers. From webinars to meaty email blasts, she’s always looking to help others. Porterfield knows how overwhelming digital marketing can be, but she believes building a profitable online business is within reach. Tune into her podcast or follow her on Twitter to learn how to get started.

 

If you’re looking for more marketing advice or you want to become the next marketing influencer, sign up for an influencer marketing summit to hear from some of the biggest names in the industry.

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