Learn About the New Ads Tab for LinkedIn Business Profiles

The ultimate business networking website, LinkedIn, has just launched a new Ads Tab feature. The tab will list all the native ads the company has run on LinkedIn over the last 6 months, increasing transparency on the platform. This means anyone using LinkedIn will be able to see what kinds of ads a company is running on the website and whom they’re trying to reach.

If your business runs ads on LinkedIn, expect to see some changes to your LinkedIn business profile in the months ahead. Learn more about his update and what it means for LinkedIn users everywhere.

Why Does This Update Matter?

This update may affect your business in one of two ways:

First, if your company runs ads on LinkedIn, get ready to expose the inner workings of your company to the masses. Anyone who uses this website will be able to see what kinds of ads you’ve run on the platform over the last 6 months.

This adds a new level of transparency to your business. All your marketing and networking ads will be exposed to the public, so make good decisions when choosing how and when to market your business on LinkedIn. Use language that will help you attract new clients and job candidates.

Remember that 61 million LinkedIn users are senior-level influencers and 40 million users are in decision-making positions.

These individuals can now take a look at your ads to get a better sense of what your business is all about and how you define your corporate culture.

At the end of the day, these ads aren’t just for your target audience. They’re now a public part of your LinkedIn business profile.

Second, this new level of transparency goes both ways. You can now use the Ads Tab feature to see what your competitors and clients are up to on the platform.

Use this new feature to learn more about your competitors and clients. See how they advertise and define themselves on LinkedIn, so you can take your company in a positive direction when it comes to promoting your company online.

LinkedIn is the number-one platform for distributing B2B content. If you’re in the B2B market or you have questions about a B2B service provider, use this new feature to learn more about these companies and the services they provide.

What Does This Mean for the Future of LinkedIn?

LinkedIn is always changing its platform for the better.

The Ads Tab feature is just one of many new changes in the works for LinkedIn business profiles, so be on the lookout for more updates down the line.

LinkedIn users will also start engaging with the platform in new ways. Instead of viewing the website solely as a way of connecting with and reaching B2B audiences, users will also start looking at the platform as a research tool.

Your LinkedIn business profile will become the face of your company, so make sure your ads are sending the right message.

LinkedIn won’t roll out the Ads Tab feature all at once, so you may not see a change to your profile for several weeks. You also won’t have to pay for clicks on the ad if users find your content in the Ad Tab.

As these changes go into effect, you may need to rethink your LinkedIn marketing strategy. Attend a social media marketing seminar to learn more about what these changes mean for your business.