Read These Blog Posts for the Latest Marketing News

We’ve been reading some of the biggest marketing blogs on the Web to share with you the best posts from this month. From integrating your marketing software to canonical tags, there’s a lot of new information out there for you to absorb. If you don’t have time to read all these blogs yourself, use our guide to find the best of the best.

  1. Backlinko – How to Write a Blog Post

Have you ever noticed that so many commercial blog posts tend to get zero likes, shares and comments? This doesn’t exactly spell out a winning content strategy.

This blog post from Backlinko teaches you everything you need to know about writing a blog post that brings traffic to your website, not just a lackluster piece of content for SEO purposes. They talk about finding a proven topic that’s sure to get attention from your target audience, how to mine new insights from this topic, and how to optimize your content for SEO.

So many content marketing blogs tend to rehash what’s already been published on the Web, but this post shows you how to avoid making the same mistakes as your competitors.

If you’re going to spend all that time writing a blog post, you might as well do it right. Considering this post already has over 4,000 shares, it looks like Backlinko knows what they’re talking about.

  1. Conversion XL – How to Create a High-Performing Analytics Team

This blog post takes a deep dive into all things data analytics, which tends to throw many marketers for a loop. While we might like to think that we’re using all this data to our advantage, many of us don’t actually know what an analytics team is supposed to look like.

New technology is adding more data to the equation, which means data analytics teams are usually scrambling to catch up. As soon as they get comfortable with a new piece of software, the industry introduces something new.

The post talks about all the ways the company’s data analytics team is struggling, including improper task distribution, not being able to measure the efficiency for each team member, and not being able to estimate how much time certain tasks will take.

Conversion XL shows you how to properly audit and structure your analytics department so your team members can make the most of their time and resources.

When it comes to marketing, you’re only as good as the data you use to create your campaigns, so focus on improving your analytics department.

  1. HubSpot – The Ultimate Guide to Integrations and Why Your Business Needs Them

HubSpot has become one of the biggest names in marketing over the last 10 years – with the blog posts to prove it. You’ll always find something of value on their website, so start adding them to your daily reading list.

This month, one of their posts focused on integrations. Not being able to integrate different marketing platforms and software programs isn’t just an inconvenience, it will also sap your efficiency in the workplace. To be successful in the digital age, you need to stay light on your toes and respond to emerging trends quickly or you could get left behind.

The post walks you through how to integrate various marketing platforms, so you don’t have to keep switching from window or interface to the next. All your data and KPIs will be in the same location, so you can make the most of your time at the office.

  1. Ahrefs – Canonical Tags: A Simple Guide for Beginners

If you’ve never heard of canonical tags until now, it’s time to start learning.

A canonical tag is a way of managing duplicate or near-duplicate content. It’s a snippet of HTML code that tells Google and other search engines which version of this content is the main one, so it can properly index this page instead of the others.

If you don’t use canonical tags, search engines will choose which page to index, so the wrong page might get indexed by mistake.

You probably have some duplicate content on your website, such as taglines, mission statements, and other keyword-related content.

The post shows you how to insert canonical tags into your content, so the right version of your content always makes it into the search results.

  1. Animalz – Announcing Revive: A Free Tool to Find and Prevent Content Decay

This handy blog for content marketers has just launched its first product: Revive. It’s a free tool that helps you avoid content decay.

As any SEO professional will tell you, your blog posts aren’t just a flash in the pan. They can develop followings and bring in new traffic months or even years after they were first published.

The tool shows you which posts are driving traffic to your website, so you can pinpoint under-performing content and freshen it up to help you stay relevant.

Trends always come and go in the world of marketing, so some of your blog posts may look outdated after a while. Learn more about this exciting tool, so you can make the most of every word you publish.


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