Add These Digital Marketing Books to Your Wish List for the Latest Tips and Tricks
Marketing trends come and go, but these in-depth books take things one step further.
They offer step-by-step instructions on how to build a sustainable marketing strategy in the digital age. Consumer preferences are changing, and traditional advertising is going the way of the dinosaur. Overly promotional ads are both expensive and ineffective.
If you’re having trouble reaching your target audience, these books will show you how to rethink your strategy, so you’re always making the most of your time and resources. Buy one of these books on Amazon today to take your campaign to the next level.
Marketing guru Rebekah Radice has established herself as a master of social media, and this book tells you everything you need to know about building a sustainable content strategy. More than just a roundup of the latest features and tools, Radice goes deep inside the psychology of social media marketing, helping you convert viewers into followers and followers into paying customers.
She talks about everything that goes into social media marketing, including content development, scheduling, outreach, and campaign analytics. If you’re struggling with your campaign or just getting started, this book will point you in the right direction.
In case you haven’t heard, word of mouth is among the most effective marketing strategies, but also one of the most complicated. 92% of people trust recommendations from friends and family over any other type of advertising. But how do you get people talking about your products and services?
Author Jay Baer is a word-of-mouth marketing pro, helping you create buzz among consumers and your target audience. He talks about the importance of creating real value in the eyes on the consumers, which makes them eager to recommend your products to friends and family.
If you’re spending a fortune trying to convince people to buy your products and services, use this book to focus on word of mouth marketing, so you can grow your business organically.
Instagram has become the marketing platform for businesses large and small, especially when it comes to e-commerce marketing and reaching millennials. But to make it on this app, you need to focus on authenticity, creating stunning visuals, and experimenting with different forms of content distribution.
Blogger and author Jenn Herman is your Instagram expert. Use this book to learn the ins and outs of Instagram marketing, including how to attract and appeal to the right users, building relationships, and how to make the most of your content.
With more social media users and brands focusing on authenticity, you can’t afford to be overly promotional with your marketing efforts. Consumers are getting fed up with traditional advertisements, choosing instead to give their money to brands that share their values. Author Kim Garst teaches you how to be authentic on social media, so consumers develop a meaningful relationship with your brand.
From expressing opinions to sharing behind-the-scenes content, this book helps you promote your business as a transparent, authentic organization that stands up for its values.
Digital marketing expert Mark Schaefer is the author of several books, but his latest talks about the importance of humanizing your company. This in-depth book covers a wide range of topics, including the changing landscape of consumer marketing, how consumers make purchasing decisions and relate to different brands, and how humanizing your brand can help you rise above the competition.
All business is personal, and this book shows you how to relate to your customers as human beings so they’ll be more likely to support your business in the future.
For more marketing news and advice, attend a digital marketing convention to hear from some of the biggest names in the industry.