Learn About the Value of Social Media Influencer Marketing
Influencer marketing is changing the way digital marketers reach their target audiences.
Customers don’t want companies to talk about themselves. They want to hear about new products and services from the people they trust on social media, including celebrities, digital gurus, and anyone else with a strong following on Instagram, Facebook, or YouTube.
But social media influencer marketing is still a relatively untamed phenomenon, and many digital marketers have yet effectively leverage this strategy.
Learn more about the rise of influencer marketing and how it can help you reach and win over new audiences with these must-know statistics.
What is Influencer Marketing?
Before we dive into these statistics, let’s flesh out what we mean by influencer marketing.
An influencer is someone with a sizable following on social media, usually with 100k followers or more. Micro-influencers usually have between 10k and 100k followers, making them more affordable for some aspiring brands. Influencers generate content that appeals to their followers, including anything from selfies to informative videos and product demos.
Working with an influencer usually means they mention your brand or one of your products in a post on their social media profile, which drives traffic to your profile or website. As a marketer, you know this message is reaching tens of thousands of consumers or more.
But it’s not just a sponsored message, it’s coming from someone these consumers trust.
You can also work with influencers to create original content, such as a photo shoot, videos, animations, and whatever else might make sense for your business. It’s just about forging a relationship with the influencer and their followers online.
Influencer Marketing Statistics
- Nearly two-thirds of influencer marketing budgets will increase in 2019.
- 19% of marketers will spend $1,000 – $10,000 on social media influencer marketing this year, while 18% will spend between $100,000 – $500,000.
- 17% of companies spend more than half their marketing budget on influencer marketing.
- Nearly 90% of marketers agree that influencer marketing offers better ROI than other marketing channels.
- Instagram ranks as the number one influencer marketing channel.
- 69% of marketers plan to spend most of their influencer marketing budgets on Instagram.
- Instagram photos are the preferred method of influencer marketing, followed by Instagram stories, YouTube videos, and Instagram videos.
- 49% of consumers depend on product recommendations from influencers.
- Influencer marketing is the fastest-growing online customer-acquisition method.
Instagram has established itself as the epitome of influencer marketing. The app makes it easy to create and share content with millions of users. Influencer marketing also offers better ROI than other marketing channels because it’s coming from a respected member of your industry or community, unlike a sponsored message that’s just designed to sell products.
Keep these statistics in mind as you go about creating and perfecting your influencer marketing strategy. Develop content ideas that will appeal to your target audience and the influencer’s followers. You can also attend a marketing summit to learn more about the latest trends in social media influencer marketing.
Make the most of your marketing funds and partner with influencers that already have your target audience under their spell.
