Everything You Need to Know About the New Facebook Shopping Feature
If you’re in the ecommerce business, you’ll be excited to know that Facebook has just launched a new shopping feature, so you can sell directly to all your followers on social media.
Learn more about the new Facebook shopping feature, so you can even sell products to your target audience.
What Is the New Facebook Shopping Feature?
The new feature lets business accounts on Facebook create their own online stores.
Just click on the “Shop” tab on your business profile and follow the directions to get your store up and running. You can quickly add product images, descriptions, and your financial information. You must sell physical goods to use this service, but the platform is open to just about any industry.
Facebook shop also works with ecommerce platforms like Shopify.
Once you select the “Shop” tab on Facebook, link your account to your store in Shopify and you can add products to Facebook with just one click. As you add new products to your Shopify store, it will automatically update your Facebook listings as well.
Marketing Your Facebook Store
There’s a good chance your ecommerce store already has its own Facebook page, considering Facebook has around 80 million small- and medium-sized business pages.
If you’re already posting and advertising on Facebook, you can use these posts and your current following to drive traffic to your new online store. Let your followers know that you’ve started using the Facebook shopping feature, so they can purchase products right on your business profile.
Use content marketing to drive clicks to your business profile. Post images, videos, and even memes to fill up your profile with eye-catching content. Post links to articles on your timeline to keep your followers in the know about what’s happening in your industry.
You can also target certain kinds of Facebook users with sponsored ads and posts. Create “audience” profiles based on the person’s interests, previous interactions with your brand, geographic location, gender, income, and other identifying factors.
Facebook is launching this feature to encourage business owners to spend more advertising budget on Facebook, so if you’ve been neglecting your Facebook account recently, it’s time to get your campaign back up and running.
The Social Media Shopping Revolution
Both Facebook and Instagram have recently launched shopping features, helping stores like yours reach billions of potential customers.
This proves the future of the ecommerce industry may lie with social media. Consumers already use images and videos to learn about new products, so it only makes sense that they would use social media to shop as well. According to Facebook, ecommerce click-through rates have tripled in the last two years. And, 76% of consumers say they buy products they originally discover on social media.
But now, consumers don’t have to leave social media to buy ecommerce products, simplifying the buyer’s journey.
Turn your social media profiles into an extension of your online store. If you need help coming up with a social media marketing strategy, attend a digital summit to learn from marketers who know these platforms inside and out.
