Find Out What’s New at LinkedIn and Mozilla
Social media and Internet browser platforms are always updating their services to better meet the needs of their customers. These updates can have major implications for your company and your marketing strategy. If you use LinkedIn or Mozilla’s Firefox for marketing, learn more about the latest updates so you can adjust your marketing strategy accordingly. Here’s our roundup of the latest marketing technology news:
LinkedIn Announces Ads Tab
LinkedIn has just announced that it will launch a new Ads tab on all Linked pages in the coming months. Viewers will be able to see all native ads the company has run over the last six months using the Ads tab, creating more transparency in the LinkedIn community.
If you run ads on LinkedIn, be aware that your connections and other viewers will be able to see these ads long after they’ve stopped running. Make sure every ad sends the right message to your target audience.
LinkedIn Doubles Down on Ad Targeting
The professional networking giant is also beefing up its ad target capabilities. The company announced its pending acquisition of a data analytics platform known as Drawbridge.
Drawbridge is known for having one of the most sophisticated and precise personalization AI tools in the industry. Once LinkedIn has acquired the company, users will be able to target professionals with greater accuracy.
If you advertise on LinkedIn, you’ll be able to personalize your ads to make sure they appear in front of LinkedIn users that are most likely to take an interest in your company. This should attract more advertisers to LinkedIn as the social network tries to give Facebook a run for its money.
LinkedIn Invests in Video Analytics
If you run video ads on LinkedIn, you’ll be glad to know the company also announced it’s integrating its services with Moat Analytics, a third-party data analytics platform that allows marketers to measure the viewability of their videos with greater accuracy.
You’ll be able to analyze every aspect of your videos as they play across multiple platforms, such as where users stop watching your videos and what channels tend to bring in the most traffic. You can use this information to improve your video advertising strategy. This comes after LinkedIn announced that video ads tend to get 3x more engagement than sponsored content.
LinkedIn to Highlight Successful Sponsored Content
LinkedIn will also start highlighting the most successful pieces of sponsored content. Every month, the top-performing sponsored post will be featured on the LinkedIn Marketing Blog. The article will analyze why the piece was a success, focusing on every aspect of the ad, such as its heading, visuals, copy, and other notable features.
If you advertise on LinkedIn, you can use these posts to learn more about what kinds of ads tend to be successful on the site so you can incorporate these elements into your own strategy. If your ad really takes off on the platform, you may see it mentioned on the blog, helping you reach more LinkedIn users with some free PR.
Mozilla Blocks Third-Party Tracking
Marketers are used to tracking users’ activity from one corner of the Web to the next. But Mozilla is now standing up for user privacy. The newest version of Mozilla’s Firefox will automatically block advertisers, publishers, and analytics companies from accessing this information. Those that already have Firefox installed will be able to opt-in for these new privacy protections.
If users prefer to share their data with marketers, they can disable the feature or adjust their privacy settings. Mozilla wants Firefox to be known as “Internet for the people, not profit,” so its users will feel more comfortable using this platform as opposed to Google’s Chrome and other competitors.
Things are changing fast in the world of digital marketing. Stay tuned to Marketer Mag for all the latest industry news. A new update could easily derail your marketing strategy, so make sure you’re always in the know.
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