Shake Up Your Facebook Marketing Strategy with These 4 Tips and Tricks

Facebook is a marketing behemoth, considering 93.7% of businesses are currently active on the platform. Facebook collects all kinds of data on its users, helping marketers reach users most likely to engage with their content. But as Facebook continues to make changes to the user experience, some marketing strategies become more effective, while others lose their steam. New features are always coming online, giving marketers new ways to reach their target audience.

Simply posting content isn’t enough.

Make the most of Facebook’s potential and discover new ways to reach your audience. Improve your Facebook marketing strategy with these must-try tips and tricks for 2019.

Use Facebook Live

Video has become the most popular form of content on Facebook, far outpacing photos when it comes to “likes” and reactions. But sharing perfectly polished videos can make your feed look like one giant commercial.

Show your true colors with Facebook Live.

Facebook is promoting its live video feature known as Facebook Live. Shake up your video strategy and start sharing live, unaltered videos on the platform. You can do interviews with your customers, record a live event at your company, or share footage of your products in action. Your followers will see that you’re in the middle of a live broadcast and can start tuning in. Find the best times to go live and start sharing unfiltered, less-polished content.

Use Page Insights to Find the Best Time to Post

Facebook collects data on all of its users, including your business. Page Insights is a handy tool that lets you monitor your activity on the platform over time, including the reach of your posts, how people are reacting to your posts, and what kinds of users are interacting with your content.

But Page Insights can do so much more.

Measure the success of your posts in terms of when they were posted. Keep track of when you post content and how the timing impacts the total reach of the post. If you don’t monitor the timing of your posts, some of your content is bound to get lost in the shuffle. Again, 93% of businesses are using Facebook, so competition is fierce.

Focus on Story-Forward Content

Reactions, like love, anger, and a thumbs up, have become the new “likes” on Facebook. Instead of just “liking” something, your followers can now react in different ways.

So, how do you get a reaction from your followers?

Story-forward content tends to fare the best on Facebook, meaning your posts have a beginning, a middle, and an end. Stories about people, places, and even your business can help you reach new users on Facebook. The most popular stories tend to be either funny, practical, or inspirational.

Before you post, ask yourself if you’d be interested in the content at hand.

Overly promotional content and generic images will only take you so far. Be authentic, and look for ways to take your content in new directions.

If you’re looking for ways to improve your content, consider attending a social media conference, so you can learn from the best of the best.

Tweaking Content for Different Audiences

Every Facebook marketing strategy should have more than one target audience.

Facebook lets you create custom target audiences based on who’s most likely to engage with your content. You can use all kinds of stats and preferences to build your audience. With such an amazing took, it’s amazing more marketers aren’t creating more than one audience.

While you may think you know your target audience, you can always adjust the settings on your audience to reach new kinds of users.

It doesn’t cost you anything to create different audiences. Share different content with different audiences to maximize your reach.

Facebook is full of amazing marketing tools and features. Use these tips and tricks to make the most of your time on the platform. Sign up for a conference today to learn more about marketing on Facebook.