Using AI Marketing to Win Over Your Target Audience

Artificial intelligence is changing business as usual in almost every industry, including marketing.

61% of marketers say artificial intelligence is the most important aspect of their data strategy.

With all the data you’re collecting on your customers and your marketing campaigns, AI marketing helps you put that data to good use, revealing new insights about your marketing efforts and the kinds of customers you’re trying to reach.

From demand forecasts to customer buying habits, here are just some of the ways you can put marketing AI to work for your business.

1. Automatic Content Curation

AI can automatically suggest content and products to your customers based on their previous preferences. From e-commerce shopping to recommending new blog posts, these algorithms will encourage your viewers to spend more time on your website, boosting your search rankings and strengthening the consumer-brand relationship.

Netflix reportedly saved $1 billion this past year thanks to its machine learning algorithm which recommends personalized TV shows and movies to subscribers.

2. Social Listening

Use AI to learn more about how your followers perceive your brand on social media.

Predictive algorithms will search through posts, comments, and social activity to figure out how people feel about your brand, including the words they use to comment on your posts, how satisfied they are with their experience, and how they interpret your messages on social media.

This lets you perfect your campaign before these perceptions start to take root.

3. Customer Predictive Analysis

Use the data you’ve collected on your customers or followers to figure out who’s most likely to make a purchase. This helps you focus your marketing efforts on the kinds of customers most interested in your products and services. From follow-up emails to personalized messages, you can convert as many of these customers as possible.

4. Audience Targeting

Platforms like Facebook let you target certain audiences based on a number of traits and personal data, including age, gender, income, geographic location and much more.

Use AI to analyze and adjust these “audiences” over time based on their buying habits and other engagement statistics. Different kinds of consumers will be more likely to make a purchase than others. Comb through the data and zero in on the right target audience.

5. Product Pricing

Companies like Airbnb and Uber are using AI to adjust pricing based on peak demand. If the algorithm senses that more people are interested in your products and services than usual, it will automatically inflate the prices and then bring them back down when demand starts to level out.

This ensures you’re always making as much money as possible from every transaction.

6. Demand Forecasting

AI can help you highlight the most in-demand products on your website by moving them to the top of the page. This also helps you maintain your inventory levels over time, so you’re not holding onto products that aren’t popular with your consumers.

AI marketing will analyze your sales history to predict future demand for your products and services, so you’re always one step ahead of the curve.

7. Visual Search

Keywords and descriptions help us organize and find products and content online, but if you carry hundreds of similar items, organizing your online store and making product recommendations isn’t always easy.

But today’s AI programs can analyze visual images to quickly differentiate certain products from one another. This helps you make the most of your sales data, so you can quickly organize your store based on what’s popular and what’s not.

8. Chat Bots for Swift Customer Services

Use chat bots to help your customers on your website. If they have a question, a chat bot will be there to help them find what they need. Today’s chat bots are more sophisticated than in years past, making sure all your customers get the attention they deserve.

In fact, chatbots will power 85% of customer service by 2020.

9. Campaign Predictive Analysis

If something’s not working with your marketing campaign, AI will analyze your marketing data to find out how these campaigns can be improved. From adjusting the heading to changing your posting schedule, every detail counts when it comes to winning over new consumers.

Use AI marketing to perfect the message of every post, blog, and email.

If you still need help incorporating AI into your marketing strategy, attend a digital marketing conference to see these trends in action.