How Listing Your Products on Amazon Can Help with SEO
If you’re looking to jumpstart your SEO campaign, you can try listing your products on Amazon, currently the largest ecommerce platform in the world. Amazon has completely changed the way we think about online shopping, connecting consumers to virtually every type of product imaginable.
If you’re looking to sell products online, listing your products on the Amazon Marketplace in addition to your website essentially doubles your chances of success.
Consumers will be able to find your products with ease as they go about comparing different websites. 9 out of 10 consumers price check a product on Amazon, so if you can’t beat them, join them. List your products on Amazon for maximum ecommerce optimization.
Why List on Amazon?
With so many consumers using and shopping on Amazon, you might as well join in the fun. Amazon happens to be one of the most profitable companies in the world, so chances are your company doesn’t have the resources to go toe-to-toe with this ecommerce goliath. There are also hundreds, if not thousands, of resellers on Amazon, many of which may be selling your products on Amazon without your consent. Listing your products on Amazon puts you in the middle of the action, so you can compete with resellers and reach millions of consumers in just a few minutes. Just enter some information about your business, start listing your products, and you’ll be up and running in no time.
Amazon and Ecommerce Optimization
When you list your products on Amazon, you’ll create new digital assets for your business, including your own seller profile and potentially hundreds of individual product listings. If you optimize each listing and your seller profile, your customers will have an easier time finding your products online. When a person searches in Google or Amazon for one of your products, there’s a good chance they will find either your website, your seller profile or both, bolstering your ecommerce optimization efforts.
What You Need to Know
Before you list your products on Amazon, you need to understand how the platform works. Learn what makes Amazon unique and how to make the most of your seller profile.
- Fulfilled by Amazon
First off, Amazon prefers sellers that use the company’s fulfillment services. Amazon has a robust network of distribution centers all over the country, ensuring timely delivery to all its customers. Even if you can deliver your products to your customers, consider letting Amazon take the reins. The company gives a leg up to sellers that use their fulfillment services to make sure all their customers have an enjoyable experience on the platform. They don’t want to list your products on their platform if you can’t deliver these products on time.
- Amazon SEO Isn’t the Same as Google SEO
When it comes to ecommerce optimization, remember that Amazon uses a different algorithm than Google. With Google and traditional SEO, every keyword or phrase can be interpreted in different ways. The user may be looking for information, a local business or an ecommerce platform that sells the product they’re looking for. On Amazon, every keyword or search term will be interpreted as a shopping inquiry. That means you need to target simple search terms like “boat accessories” instead of longer phrases like “how to clean a boat”.
- Prepare for More Competition
Competition is bound to be fierce on Amazon. The company doesn’t mind dipping into its profits to make sure its customers find the lowest possible price. That means your products will have a lower price on Amazon compared to how they’re listed on your website. Over time, you might notice more of your customers going through Amazon instead of your company’s website, which makes you increasingly reliant on Amazon and their services.
Listing your products on Amazon will help you reach more consumers and increase your optimization efforts, but you’ll have to change your approach to SEO and even order fulfillment. Consider partnering with Amazon today for maximum profitability.
