Incorporate These Social Media Marketing Apps into Your Digital Strategy

Social media has become the marketing channel of choice for many digital marketers. But keeping up with all these different accounts can be a massive chore, especially if you manage channels for multiple clients. But these social media marketing apps and tools can help you save time throughout the day as you find and edit content for your followers.

Work smarter not harder.

Stay on top of your posting schedule and use these apps and tools to jumpstart your social media marketing strategy.

Canva

Need visuals for your social media campaign?

Canva helps you find and edit stunning images for your social media channels. It runs on iOS, so you can do everything on your phone or tablet instead of having to switch back and forth between your desktop and your mobile device. The app lets you add text, borders, frames, and stickers to your images, so you can make a splash with every post.

Repost

If you’re looking for content for your social media channels, you can always take advantage of what’s known as user-generated content (UGC), which essentially means content that your followers and customers post online. If one of your followers tags one of your products or your brand in a post, Repost makes it easy to repost the same content on your feed. You can give a shout-out to loyal customers and fans that support your brand online.

CoSchedule

If you have a lot of different social media accounts to update simultaneously, CoSchedule will help you post on multiple platforms at the same time.

But Facebook, Twitter, and LinkedIn aren’t the same.

You can easily tweak the language of each post for different platforms without having to switch from app to the next. You can also plan out all your posts in advance using the same app, simplifying your to-do list for the week.

Feedly

Still not sure what to post on social media?

There are all kinds of exciting news and stories happening in your industry, you just need to know where to look. That’s where Feedly comes in. This handy tool curates content based on your interests. Your feed will be full of interesting stories and articles related to your niche. You can then repurpose these stories for your own social media channels, helping you become a thought-leader in your industry.

Cloudup

Videos and high-resolution photos are a must for any social media marketer, but managing all those bulky files can be a pain. Email attachments, Dropbox files and slow download and upload times can drive anyone insane. To remedy this situation, use Cloudup to quickly share larger files to social media. You can store and share up to 200GB of storage for free, including 100 files no larger than 200MB each.

No more downloads. Just sends your files right to social media.

Over

Sometimes a simple image isn’t enough.

If you want to convert your followers into paying customers, use Over to add text images, logos, and snappy calls to action to your social media posts. You can create custom posters and digital flyers in seconds. Choose from dozens of templates, fonts, and other photo editing tools to send the right message to your followers.

Social media can feel like a full-time job. But these social media marketing apps help you improve your content without taking precious time out of your day. Become a social media savant and start incorporating these apps into your workflow today.

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