Sell More Products with These Social Media Hacks

If you’ve been getting a lot of social media traffic lately, you’re probably wondering how you can turn all those “likes” and followers into higher sales. After all, lots of traffic on social media doesn’t always mean a better bottom line. Apps like Instagram are particularly useful when it comes to promoting your ecommerce website or online marketplace. 83% of people say Instagram helps them discover new products and services. 81% say the platform helps them research products and services, and 80% say it helps them decide whether to make a purchase. But your followers aren’t going to buy your products unless you make it easy for them to do so.

If you want to sell more products, you need to focus on the customer experience.

Put yourself in the shoes of your followers and find ways to make it easy for them to interact with your website and purchase products online. From using the right links to keeping your products front and center, learn how to sell more products with your social media traffic.

Write a Bio and Add a Link to Your Website

It all starts with a great bio.

People aren’t going to visit your website and buy your products unless they know what they’re clicking on. Make sure you have a great bio on all your social media channels, including the name of your brand or company, what you sell, your tagline, and a strong call-to-action that encourages your followers to make a purchase.

Don’t forget the link to your website.

Make it easy for your followers to connect with your business online by adding a link to your social media profiles. Every social media platform lets you add a link to your homepage. Make sure your website is fast and mobile-friendly.

Use Links in Stories and Captions

Stories have become one of the most popular features on Instagram. This content disappears after 24 hours, so it’s a great place to post promotional content, including discounts, product launches, and seasonal giveaways.

Again, you need to make it easy for your followers to get to your website.

That’s why you should add links to your stories on Instagram. But instead of sending them to your website, use individual product and category pages to send your followers to the right place. When you’re creating stories on the app, click on the link icon at the top of the screen to add a URL.

Tag Products on Instagram

Instagram is the perfect way to show off your products. Make sure your products are front and center in many of your posts. Your photos should be well-lit and perfectly composed, helping you make the right impression on your followers.

But simply uploading a photo of your products isn’t enough.

Go the extra step and tag your products in your posts on Instagram. You’ll need a business account to use this feature. Just connect your account to your ecommerce store and you can quickly tag products and attach a link to your website, helping your followers find what they need in seconds.

Create Landing Pages for Products and Discounts

While links help you bring folks over to your website, you still need to convince them to make a purchase.

Instead of sending your followers to your homepage, create special landing pages for your social media traffic. Each page will be specifically designed to convert your followers into paying customers. You can tweak the text on the page to send a personalized message to your followers. And, of course, add a call-to-action to encourage them to make a purchase.

Keep these ideas in mind as you continue posting on social media. Make the most of each “like” and drive more traffic to your website. For more social media marketing tips and tricks, sign up for a conference today!