How to Add a Link to Your Instagram Story: Everything You Need to Know
Instagram stories have become one of the most popular features of the app. Instead of posting perfectly polished content to your Instagram profile, you can keep your followers entertained by sharing less-than-perfect content in the form of a story. Instagram stories will only appear on the app for 24 hours. That’s why they’re perfect for events, last-minute reminders, real-time promotions and other marketing strategies. In fact, stories are used by 500 million Instagram users every day.
But if you’re going to promote your business using this feature…
You’re probably wondering how to add a link to your Instagram story. You can send your followers back to your website or a landing page, encouraging them to buy one of your products, attend an event, or sign up for a survey. Take your stories to the next level by adding a link to every post.
When to Add a Link to an Instagram Story
If you’re posting content that’s only meant to exist for 24 hours, you’re probably posting about something that’s happening in the moment, such as promoting a new product, launching an event, or running a temporary discount on your products and services. These are just some of the reasons to add a link to your Instagram story.
Adding a link unlocks all kinds of possibilities.
You can add a link to your website, a Facebook event, a landing page, one of your products, or even the “Contact Us” page of your website. This encourages your followers to take the next step. They might make a purchase, send you more of their contact information, or RSVP for an event.
When people see your story, there will be a “See More” button at the bottom of the screen. If your followers like you Instagram story, they can swipe up to learn more about the subject at hand. A separate window will then pop up, sending them to a specific URL.
Before you add a link to your stories …
Make sure whatever URL you choose is related to the subject of the story. Don’t confuse your followers by sending them to an unrelated website. You can also add text to your story, including a call to action, giving your followers a specific reason to click on the link. Include incentives such as coupons, discounted tickets, and other special offers.
How to Add a Link to Your Instagram Story
Now it’s time to add a link to your Instagram story. This should only take a few seconds as you go about creating the post.
First, select the “Your Story +” button to create a new story. You can then take a photo or video or upload one from your camera roll.
Once you’ve chosen the image or video, you can start adding text, emojis, stickers and other fun icons to the post. Again, focus on calls to action, giveaways, and other marketing messages that will drive traffic to your website.
To add a link, click on the link symbol at the top of the post. A small window will appear where you can add a URL. Just copy and paste your URL into the window and you’re all set.
When you’re ready to share your story, click “Share” and it will go live to all your followers.
That’s it. You’ve added a link to your Instagram story. Use this feature to further engage your followers by redirecting them to your website or an event. If you want to learn more about marketing on Instagram, sign up for a conference today!
