Taking Your Social Media Content to the Next Level
Keeping up with your social media profiles can be a challenge, especially if you’re trying to post new content every day.
You simply might not have enough ideas in your head to keep this constant parade going indefinitely. But the sky’s the limit when it comes to posting on social media. There are so many ways to attract and inspire your target audience, regardless of what business you’re in. Considering there are over 1.1 billion English-speaking Facebook users in the world, you’re bound to find an audience for your posts as long as you keep your social media content strategy going.
If you’re struggling to come up with ideas for posts on apps like Facebook, Instagram, or LinkedIn, use these tips to find your social media muse.
Social Media Fatigue
Most online guides and marketing statistics say it’s best to post on social media about once a day depending on the channel. Posting more than once a day could irritate your followers but posting less often could also alienate your audience. At minimum, it’s best to post around 3 times a week on all your profiles.
But posting once a day, or even 3 times a week, on all your social media profiles requires a lot of content.
That could amount to 365 posts a year. Considering all the content that goes into running a successful account, no one will blame you for getting writer’s block on social media. After all, your business isn’t making headlines every day of the week, so you’ll need to think outside the box if you want to keep your content strategy going.
Social Media Content Ideas
You’re probably used to promoting your products on social media with high-quality photos, videos, and other promotional content. But your account should be about more than just the products you’re trying to sell. Use these social media content ideas to take your strategy in a new direction.
- Industry news
Keep up with what’s happening in your industry, such as the latest statistics, tips, and other influencer news. Post links to articles that you think your followers will enjoy. This adds value to your profile beyond blatant self-promotion.
- Real-world events
Hosting real-world events is a great way to quickly produce large volumes of original content. You can take photos and videos of the event and encourage your guests to post on their social media profiles. Hold onto this content and continue releasing it over the next few months.
- Behind-the-scenes content
Show your followers what’s happening behind closed doors. From office parties to the manufacturing assembly line, posting behind-the-scenes content creates more transparency.
- User generated content
Encourage your followers to share content they’ve made themselves. If someone orders one of your products, invite the customer to take photos and videos of them using the product. Host a caption or photo contest and give out prizes to encourage your followers to participate. Showcase the best posts on your own social media channels.
- Throwback Thursday
Go back in time any day of the week with photos and videos from the past. You can dive into the history of your industry or your company, including how your company was founded or what life was like in your industry 20 or even 100 years ago.
- Ask questions and create polls
Encourage your followers to engage with your profiles by asking interesting questions. Facebook and Instagram let you create unique polls, so you can automatically tally up the results and share them with your followers.
- Highlight marketing partnerships and collaborations
Reach out to other businesses and create a joint marketing campaign. From real-world events to sharing discounts, highlight these collaborations on your social media channels.
- In-app creation tools
You don’t have to create stunning content every time you need to share on social media. Instagram stories only last for 24 hours, so you don’t need to share perfectly composed images. Use in-app creation tools to get your creative juices flowing. Instagram and Facebook give you access to thousands of memes, stickers, emojis and text. Play around and see what you come up with.
Using Engagement Analytics
Don’t forget to use social media analytics to get a sense of what kinds of posts tend to resonate the most with your followers. Use these tools to track how many people click on, “like”, follow and unfollow your accounts after each post. Focus on the types of posts that tend to do well with your target audience.
If you’re still struggling to come up with social media content, attend a marketing summit to learn about the latest trends and content creation tools.