What’s Missing from Your Social Media Strategy

Did you know that around 65% of any given company’s business comes from existing customers?

Making sure your customers return for a repeat purchase is the key to your financial success. This is what’s known as brand loyalty, creating a lasting relationship between your customers and the face of your company. So how do you increase brand loyalty?

In addition to having great products and services, increasing loyalty is about solidifying the message behind your brand, creating unforgettable content, and keeping your customers engaged. Social media helps you reach your followers on a regular basis, so you can establish a rapport with the people that matter most.

Learn how to use social media to increase brand loyalty.

Come Up with a Dedicated Social Media Message

Your customers want to know what they can expect from your social media channels if they’re going to follow your brand online. One look at your Instagram feed and your customers should quickly know what your brand is all about.

That’s why it’s important to come up with a dedicated message for your social media strategy.

Focus your posts around a central theme or idea, such as improving the look of your home, staying healthy, protecting the environment, or being your best self. This helps your followers accomplish or learn about a specific goal, giving them a reason to stay loyal to your brand.

If you’re not sure what kind of message you should be sharing online, revert to the needs of your target audience.

61% of social marketers prioritize social media posts that teach. 58% focus on telling a story, and 53% focus on posts that inspire.

Unify This Message Across All Marketing Channels

Whatever message you choose, make sure it’s consistent across all your marketing channels. If your brand is saying one thing on Twitter and something completely different on LinkedIn, your followers may get confused, they may become skeptical of your brand, or lose interest entirely.

You can always experiment with different kinds of social media posts or use A/B testing to refine your approach, but all these channels should add up to one cohesive whole.

Create Incentives for Your Followers

Everyone loves perks.

When someone follows your brand on social media, they’re sending your company a message of love and support. So why not return the favor?

Reward your followers with giveaways, discounts, special events, and advance access to new services and products. This gives your followers more incentive to stick around for the long haul and spread the word to their friends and family.

Instagram Stories is a great way to quickly send a message to your followers. You can blast out information about these giveaways and special perks, showing your brand is about more than just self-promotion.

Respond to Messages and Comments

In many ways, social media has become the new face of online customer service. Your followers will use these channels to ask questions and leave feedback on your products and services.

Around 80% of customers expect companies to respond to their social media posts and comments within 24 hours.

Make sure you have a dedicated team to respond to these questions and comments, so your followers don’t feel neglected.

Fuel an Interactive Environment

Increasing brand loyalty all comes back to creating and sharing engaging content. Post links, stories, videos, and photos that get your followers excited about your account and your industry at large.

Use quizzes, polls, and emotional through lines to encourage your followers to like, share, and comment on your posts.

Make these channels the place to be, instead of promoting your goods and services to death.

Need more help with your social media strategy? Attend a social media marketing conference to learn from the best of the best.